ROCHAS : Eau de Parfum

As part of my BA Fashion Communication coursem, I had the opportunity to collaborate with a team of students from the Institut Français de La Mode on the development of a campaign aimed at revisiting the marketing of Eau de Rochas.

Focusing on the digital design of the campaign, I developed  3D images and animations, which for the first time presents Eau de Rochas as a fragrance that can be worn day and night. Inspired among others by the paintings of the artist Loie Hallowell and her works addressing the journey of femininity, we aimed to convey the sensual and nocturnal aspects of the base notes while keeping the focus on the freshness of the top notes for the day.